UNSILO and leading analytics provider Scholarly iQ (SiQ) have announced a partnership to provide a unified analytics solution for publishers and institutions. The tool will enable organisations involved in academic publishing, such as institutions, publishers, and societies, to be able to track usage of any document, and to link the usage to the key concepts contained within that document.
Commented Michael Upshall, UNSILO Head of Business Development: “The continuing expansion and take-up of tools such as COUNTER indicate the value to the industry of analytics tools, but at the same time other initiatives attempt to capture other aspects of content and usage. What the industry needs is a unified analytics tool that identifies which content is used and why. We believe this partnership is unique in offering the two tools together. Publishers will be able to see which articles are being read widely, and see the concepts contained within. Using this information, they will for example be able to identify topics for new content and future textbooks.”
Stuart Maxwell, VP Business Development, SiQ added: “Whilst COUNTER compliant data provide consistent, credible and comparable metrics for usage of Journals, Books, Databases, Articles and other content items, and we are able to provide flexible reporting, trending, segmentation etc around these, the addition of categorisation into concepts means we can now provide analysis and even predictive forecasting around topics. This change means that we are no longer limiting reporting on just titles but, with a scoring system based on accountable and trusted usage metrics applied to concepts contained within content, we can now analyse user interest and engagement based on cross-title subjects and keywords. The new insight this provides to both internal publisher stakeholders such as editors and CMOs as well as external stakeholders such as librarians and funders is tremendously exciting.”
The full press release can be seen here.